Engagement

What is the best way to engage with your client in the digital world ? How to know what they expect ?

How to improve engagement in digital media

“With the major changes in recent times, organisations and customers transformed the way they interact with each other. It was vital for organisations to adapt their customer engagement strategies in order to optimise and improve their brand experience to acquire, engage and retain their customers.”

What is customer engagement and why does it matter?

An optimised and well-functioning customer engagement strategy should always be across different channels, with a streamlined process, interconnectivity and consistent experiences for the end-user (customer or consumer). You have to be where your customers are (virtual, face-to-face, social media, website, etc.)

In 2022, it has become clear that customers' expectations have shifted and that omnichannel customer engagement is at the center for businesses when defining their strategies.